Pickfords has once again been awarded Business Superbrand status by Superbrands UK, an independent research programme which identifies the UK’s strongest brands as voted by an expert council.
The Superbrand survey, now in its 21st year, defines a Superbrand as having established “the finest reputation in its field”, and is deemed to offer “significant emotional and/or tangible advantages over other brands, which customers want and recognise.”
With a 400-year history, Pickfords is a long-established brand; one that is synonymous with moving. Pickfords is unusual among historic brands in that it still bears the name of its founder.
Pickfords has consistently been voted Superbrand status since the programme’s inception in 1995, and is the only removal company to feature in the 2016 Superbrand list.