Pickfords supports the NSPCC’s Underwear Rule campaign

Pickfords is proud to support the NSPCC’s Underwear Rule campaign by using the space on its cartons to promote an important message for parents and carers.

NSPCC - The Underwear Rule

The Underwear Rule is a simple way that parents can help keep their children safe from sexual abuse by having conversations with them without using scary words or mentioning sex. By talking ‘PANTS’, parents can help their children to understand the key points of the Underwear Rule, which are –

Privates are private
Always remember your body belongs to you
No means no
Talk about secrets that upset you
Speak up, someone can help

The campaign has been extremely successful to date leading to 400,000 additional parents having conversations with their children about keeping safe from sexual abuse.*

Pickfords’ Managing Director, Russell Start said:

Pickfords is delighted to be able to support the NSPCC by promoting the Underwear Rule campaign in this way. We’ve just started using the cartons and our removals staff are already being asked what the Underwear Rule campaign is about, so the cartons are definitely doing their job in getting the message out there.

NSPCC Senior Campaigns Officer, Stephen Nutt said:

We’re extremely grateful to Pickfords for their continued support and especially for helping us to promote the Underwear Rule campaign. By displaying our campaign on all of its packing boxes we’re able to reach a vast number of parents and carers, right across the UK.

Pickfords has supported the NSPCC since 2010 and to date has raised over £150,000 for the charity through staff taking part in a range of events, from marathons to skydives. The company has also previously donated advertising space on their packing cartons to promote the NSPCC’s helpline, which deals with calls from anyone concerned about a child.

The NSPCC has developed a simple Underwear Rule guide for parents, and a child-friendly version to help them talk PANTS with their children. Guides are also available for parents and children with learning disabilities, as well as in Latvian, Lithuanian, Polish and Russian. To find out more about the NSPCC Underwear Rule or to download one of the guides, visit http://www.nspcc.org.uk/underwear.

* Based on YouGov research with a representative sample of parents of children aged 5-11

Birmingham dominates Pickfords charity football tournament

Pickfords’ Birmingham branch was the star of the first annual NSPCC Charity Football Tournament, surviving 5 matches unbeaten against teams from across the network, to lift the trophy for first place.

The Tournament was held as Powerleague Fives, Milton Keynes, raising £315 for the NSPCC. Pickfords FC, a team from the Wembley Head Office, secured 2nd place, while Pickfords York placed 3rd.

Highlights of the day included:

  • The Senior Managers & Directors team taking a 14-4 thrashing against Pickfords FC
  • Team FCO being awarded 5 penalties in a row
  • Pickfords FC’s Dan Pettit performing a cartwheel after scoring a hat-trick in the semi-final against Croyden
  • Corporate Sales Director Simon Johns scoring with his first touch

Thanks to the organisers and all the players and spectators for making it such an enjoyable day. The next Tournament is planned for April 2015.

The victorious Birmingham team: Marc Fisher, Nick Ling, Paul Curtis, Ethan Curtis, Harry Bateman, Peter Wallace, James Wallace and Neil Abbott

The victorious Birmingham team: Marc Fisher, Nick Ling, Paul Curtis, Ethan Curtis, Harry Bateman, Peter Wallace, James Wallace and Neil Abbott

Win a free Pickfords move!

As part of Pickfords’ Move Day Clothes Clear Out campaign, the Metro newspaper are running an exclusive competition in today’s edition to win a free Pickfords home move!

Move Day Clothes Clear Out enables customers to donate their unwanted clothes and accessories on move day, to be taken away by Clothes Aid to raise funds for the NSPCC.

Pick up your copy today or visit http://www.metro.co.uk/pickfords to enter! 


Pickfords Move Day Clothes Clear Out raises money for the NSPCC

Pickfords, the UK’s largest removals and storage company, has officially launched a campaign to raise funds to stop cruelty to children in the UK as part of their home move service.

The Move Day Clothes Clear Out campaign is a free service that provides a simple way for customers to donate quality, reusable clothing and paired shoes to charity on move day. Your Pickfords Move Coordinator will provide you with NSPCC Clothes Clear Out stickers so you can bag up any goods you don’t want taken to your new home. The removals team then take all stickered bags to Clothes Aid, the UK’s leading clothing collection fundraiser, who turn the goods into funds for the NSPCC.


Pickfords strives to make it hassle-free for customers to donate unwanted clothing and home textiles on move day for the benefit of the NSPCC and their work protecting UK children from cruelty, while also ensuring that these clothes are properly recycled by Clothes Aid.

Did you know that approximately £140 million in clothing goes to landfill in the UK every year? That’s equivalent to 350,000 tonnes of good clothing being binned by half the adults in the UK!* So when it comes to clothes collections, we believe that doing our bit for the environment is equally important. Which is why we are proud to be working with Clothes Aid in support of a new initiative called ‘Love Your Clothes’. Developed as part of the Sustainable Clothing Action Plan (SCAP), Love Your Clothes aims to change the way we acquire, use and dispose of textiles, by 2020. The initiative is coordinated by WRAP, a not-for-profit organisation supported by UK Governments.

Since the start of this successful relationship with Clothes Aid, Pickfords customers have raised £11,000 for the NSPCC. That’s enabled Childline to answer 2,750 calls from vulnerable children in need of a voice. And with your help, we can raise even more!

With approximately 30% of clothes in each household unworn for over a year, what better way to lighten the load before a big move, lower our impact on the planet and support the NSPCC’s mission to end cruelty to children.

Let’s keep Britain moving with Pickfords and donate to the NSPCC!

Coming soon… Don’t miss your chance to win a FREE** move courtesy of Pickfords Clothes Clear Out!

* WRAP report, Valuing our Clothes, 2012
** To be featured in Metro UK, Friday 27th June 2014. Free move up to the value of £1,000, not including goods in transit insurance.

Six year old Robin designs Pickfords’ corporate Christmas card

This year’s Pickfords corporate Christmas card was the result of an idea to raise money for the NSPCC.   Pickfords employees Richard Summers and Mike Weatherburn came up with the idea to create a ‘Design our Christmas card Competition’. As a governor of St Georges School in Amersham, Mike took the idea to the Head teacher Toby Long who made the arrangements to create a fun competition for all the pupils, aged between three and seven years old.

One hundred and forty pupils took part and a winner and three runner ups were chosen.   The winner was six year old Robin Lawrence.

Robin Lawrence Winner of Pickfords' competition

Pickfords spokesperson Lyndsey Daykin said, “The competition standard was high and it was very difficult to choose a winner.  In the end, we felt Robin’s design captured so many elements of Christmas and ultimately made us all smile.  Congratulations to Robin and all the pupils that took part”

Robin’s design will be turned into a digital Christmas card to be sent to Pickfords customers and clients this Christmas.  Pickfords will make a donation to the NSPCC for every card sent, as part of its fund raising activities for its principal charity.

Order a letter from Santa for your children

Pickfords has been supporting the NSPCC for the last year and has so far raised £62,000 to help put an end to child cruetly.  This is a great idea for Christmas. You can order a beautifully designed, personal letter from Santa for your Children. The letter will arrive, addressed to them with good wishes from Santa Claus himself. The letter costs just £5, which will be your donation to the UK’s leading children’s charity the NSPCC. This is a great way to raise money for children. Create some magic this Christmas with a letter from Santa.    www.pickfords.co.uk/nspcc