Pickfords supports the NSPCC’s Underwear Rule campaign

Pickfords is proud to support the NSPCC’s Underwear Rule campaign by using the space on its cartons to promote an important message for parents and carers.

NSPCC - The Underwear Rule

The Underwear Rule is a simple way that parents can help keep their children safe from sexual abuse by having conversations with them without using scary words or mentioning sex. By talking ‘PANTS’, parents can help their children to understand the key points of the Underwear Rule, which are –

Privates are private
Always remember your body belongs to you
No means no
Talk about secrets that upset you
Speak up, someone can help

The campaign has been extremely successful to date leading to 400,000 additional parents having conversations with their children about keeping safe from sexual abuse.*

Pickfords’ Managing Director, Russell Start said:

Pickfords is delighted to be able to support the NSPCC by promoting the Underwear Rule campaign in this way. We’ve just started using the cartons and our removals staff are already being asked what the Underwear Rule campaign is about, so the cartons are definitely doing their job in getting the message out there.

NSPCC Senior Campaigns Officer, Stephen Nutt said:

We’re extremely grateful to Pickfords for their continued support and especially for helping us to promote the Underwear Rule campaign. By displaying our campaign on all of its packing boxes we’re able to reach a vast number of parents and carers, right across the UK.

Pickfords has supported the NSPCC since 2010 and to date has raised over £150,000 for the charity through staff taking part in a range of events, from marathons to skydives. The company has also previously donated advertising space on their packing cartons to promote the NSPCC’s helpline, which deals with calls from anyone concerned about a child.

The NSPCC has developed a simple Underwear Rule guide for parents, and a child-friendly version to help them talk PANTS with their children. Guides are also available for parents and children with learning disabilities, as well as in Latvian, Lithuanian, Polish and Russian. To find out more about the NSPCC Underwear Rule or to download one of the guides, visit http://www.nspcc.org.uk/underwear.

* Based on YouGov research with a representative sample of parents of children aged 5-11